Australian Launch Campaign
- Brand Awareness
- Social Media Exposure
- Traditional media coverage
- Boutique stockist introductions
- 40 Influencer and media attendee’s at launch event
- 10 week project
The #MIKOHXAUSTRALIA campaign hosted leading American swimwear designer’s Kalani and Oleema Miller over a 10 day tour as they launched their brand MIKOH into the Australian market.
The project included a seeding campaign with local celebrities and influencers, a media and celebrity launch event and a partnered consumer event with the leading boutique stockist. The campaign created hype around the brand and social and traditional media exposure.